How we are using codes and conventions
of Goodwins Theory in
our music video?
Goodwins theory states that there is 5 key features to a music video. These five features are;
. Music videos demonstrate genre characteristics - In our music video we are very much following by genre characteristics, so for example, the male in the video will wear black ripped jeans, boots and either a leather jacket or a lumberjack shirt. In addition to this, we are doing quite a few shots of the band playing, which is ver common in Rock music videos.
. Relationship between lyrics and visuals- In our music video we are also following the theory that there is a relationship between lyrics and visuals. We are doing this by when the artist says "Take a breath take a heart" the actor in the music video will take a deep breath while standing there staring into the distance or staring at the other person.
. Relationship between music and visuals- In our music video we are relating the music to the visuals. We are doing this by putting certain cuts in time with drops so for example there will be a cut to the band playing on the chorus.
. The demands of record labels wanting lots of close ups of artist- In our music video we are also applying this key feature by doing lots of close ups during the narrative and when the band is playing which will focus on the singer.
. There is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body- In our music video we ain't really following this feature as the song is more emotional and it only applies to a certain audience and we are not trying to draw a bigger audience by sexualising women.
. Music videos demonstrate genre characteristics - In our music video we are very much following by genre characteristics, so for example, the male in the video will wear black ripped jeans, boots and either a leather jacket or a lumberjack shirt. In addition to this, we are doing quite a few shots of the band playing, which is ver common in Rock music videos.
. Relationship between lyrics and visuals- In our music video we are also following the theory that there is a relationship between lyrics and visuals. We are doing this by when the artist says "Take a breath take a heart" the actor in the music video will take a deep breath while standing there staring into the distance or staring at the other person.
. Relationship between music and visuals- In our music video we are relating the music to the visuals. We are doing this by putting certain cuts in time with drops so for example there will be a cut to the band playing on the chorus.
. The demands of record labels wanting lots of close ups of artist- In our music video we are also applying this key feature by doing lots of close ups during the narrative and when the band is playing which will focus on the singer.
. There is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body- In our music video we ain't really following this feature as the song is more emotional and it only applies to a certain audience and we are not trying to draw a bigger audience by sexualising women.
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