Goodwins theory

Goodwin's music video theory

. Music videos demonstrate genre characteristics.( pop music will include dance routines and women being sexualised, grime videos will include being filmed in an urban area).

.There's a relationship between the lyrics of the song and its visuals.

.There's a relationship between the music and the visuals.

.The record label usually demands that the artists face needs to be shown within the videos. the artists may develop motifs which reoccur within there other work. these include Cu's of the artists face.

.There is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body.

.There are often intertextual references within the videos (to tv, film and other music videos)

Practice music video filming

Our teacher set us a task to re create 1 minute of a music video, shot by shot exact. I was in a group with three other people and we decided that the music video we was going to do would be Drake- Hotline Bling. We had to watch the music video over a number of times and decide what minute of the song we was going to replicate. We decided that we was going to do the first minute of the song. We then got given a story board sheet and we would write each shot down and how long they are in order so that when we were filming we knew what we was doing and what order they go in when we edit as well.

When looking at the music video we was thinking of places that could be slightly similar to the setting in the video and we decided that filming in the drama room would be a good idea in front of the big white flats. When getting the equipment like the camera, stand etc, everything was pretty straight forward as the music video is mostly just Drake Dancing so as i was acting as drake i had to learn the dance move and every bit of movement he done in each shot.

specification

Specification

A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 

• a website homepage for the band; 
• a digipak for the album’s release; 
• a magazine advertisement for the digipak.