Goodwins theory

Goodwin's music video theory

. Music videos demonstrate genre characteristics.( pop music will include dance routines and women being sexualised, grime videos will include being filmed in an urban area).

.There's a relationship between the lyrics of the song and its visuals.

.There's a relationship between the music and the visuals.

.The record label usually demands that the artists face needs to be shown within the videos. the artists may develop motifs which reoccur within there other work. these include Cu's of the artists face.

.There is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body.

.There are often intertextual references within the videos (to tv, film and other music videos)