Record Labels

Record Labels

Record Labels Play a huge part in the music industry in marketing Artists to their chosen audience. Record Labels provide studio time, organise tours, shows, meet ups, merchandise and basically everything that the artist does. Like in the film industry there are big labels and there are independent labels, and now Artists often try to become big off their own back with no Label help, although that is very hard. 

In the music industry the main labels are labeled as 'The Big Four.' 'The Big Four' Consist of 'Universal Music Group', 'Sony Music Entertainment', 'Warner Music Group' and  'EMI Group.' These labels control 88% of the market. The remaining are independent labels. In addition to this these 'Big Four' have subsidiaries. So for example Sony Music Entertainment's subsidiaries are;

.Columbia Records
.Epic Records
.RCA Records
.Sony music Nashville
.Provident label group

'Warner Music Group' subsidiaries are;

. Atlantic Music group

. Warner bro's Records

. Rhino Entertainment

'Universal Music Group' subsidiaries are;

. Capital music group. Republic records. Island records. Def Jam recordings . Caroline Records. Universal Music UK

'EMI Group' subsidiaries are; 

. Blue Note Label Group

. Capitol music group 

. Caroline music group 

. Virgin Music Group

. Standalone Labels

Mood Board

Mood Board

In todays lesson we worked on doing our mood board for our music video. The idea of doing a mood board is to display which type of mood were gong for which relates to our genre. So our genre is rock so the black background and pictures of boots and leather jackets which is associated with rock. In additon to this we wrote different words on the mood board which represents the genre Rock. So for example we wrote things like 'BANG', 'EDGY' and 'SMASH.'

Song

Song

The song we have chosen to do for our music video is called 'Back To Me' by Of Mice and Men. We have chosen this song because we believe it is a very good song to work with and we have many ideas for it which makes it easier to do.

Genre

Genre

   The Genre that we have gone for is 'Rock.' This is because we feel that with doing a music video that has the genre rock there is loads of things and ideas you can put into the video when actually filming and editing. So this was best for us because we felt that with more choices or ideas we can have a better outcome when the doing the video.





Some of the ideas we thought of was when filming or editing a rock video, the visuals don't have to be particularly clear, we can make it look scatty and messy by shaking the camera when filming or adding in scratch marks and stuff like that when editing.        

Crib sheet

Today our teacher gave us feedback on our posts at this moment in time. As i am not in either this means I'm not doing excellent but I'm not doing terrible so I'm in the middle, so this means I'm doing ok with my blogs but i can improve them to get my name3 on the green list.

History of music videos

History of music videos

What is a music video?

A music video is a short film or video that accompanies a piece of music or song. Modern music videos are normally used a marketing device.

Early music videos

The first actual music videos or 'promos' were filmed in the mid 1950's, however before then as early as the 1920's, but these were labeled as visual music rather then a 'music video' or 'promos.'

An example of an early music video is 'St Louis Blues - Bessie smiths/ 1929. Blues singer 'Bessie smith' appeared in a two reel short film called St Louis Blues.

In 1940 Walt Disney released 'Fantasia' an animated short film based around a piece of classical music.
The first actual music videos or 'promos' were filmed in the mid 1950's, however before then as early as the 1920's, but these were labeled as visual music rather then a 'music video' or 'promos.'

1950-1960 development

in 1956 'Tony Bennett' was filmed walking along the serpentine in Hyde park as his song 'Stranger in paradise' played. This film was played by Uk and US television stations, leading 'Bennett to claim he made the first actual music video or 'promo.'

The defining work of the modern music video was the Beatles first major motion picture 'A hard days night' 1964. The musical segments in this music video arguably set out the basic visual vocabulary of todays music videos.

Goodwin theory- Miley Cyrus- Wrecking ball

Goodwin music video theory-Miley Cyrus- Wrecking ball 

. So number one on Goodwin's theory is that music videos demonstrate genre characteristics and this is shown with this music video. Firstly this is a pop song and it shows the character singing the song within the video. Furthermore the woman ( Miley Cyrus ) is sexualised in the video which is also a characteristic of pop music.

. Number two would be relationship between lyrics and visuals. Throughout the song this is blatantly shown when the chorus is 'you came in like a wrecking ball' and she's swinging on a wrecking ball. Also another time when this is shown is when she says 'All I wanted was to break your walls' Which is referring to love and she is breaking down a wall.

. Number three is relationship between music and visuals. This is again applied to this video when the cuts in the video are in time with the drop on the chorus. And also the setting of the video being in an all white room with a broken wall and a hammer and wrecking ball.

. Number four the demand of labels wanting lots of close ups of the artists face and that the artist may develop motifs across there work. This is applied throughout the video as there is loads of close ups of Miley Cyrus and the first twenty seconds of the video is one long take of her face and her singing. In addition to this a motif of Miley Cyrus would be her licking the Hammer because it sort of represents her personality as she's wild and crazy.

. Number five is where there is a frequent notion of looking and particularly voyeuristic treatment of the female body. This is applied in the Wrecking Ball music video as the singer ( Miley Cyrus ) is half naked throughout the video wearing just underwear, and through certain clips she is fully naked swinging on the wrecking ball. So this is most likely aimed at male viewers to draw attention as she is naked.

. Number six is intertextual references between TV shows, Films etc. However this music video doesn't have any.